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Since it came out, the SNOO bassinet has been a conversation starter. Now, the U.S. FDA has approved the SNOO as a medical device. Needless to say, the SNOO is once again a topic of debate.

Breaking News: SNOO has been granted De Novo Approval by the FDA as a medical device. SNOO is the first and only device authorized by the FDA for its ability to keep sleeping babies safely on their backs.

Almost two-thirds of SIDS/SUID fatalities occur when a baby is not safely sleeping on their back. SNOO, when used with the SNOO Sleep Sack, ensures safe positioning for sleeping infants by preventing them from rolling to a stomach-sleeping position.

The FDA distinction is one that is years in the making, starting in 2020 when the FDA accepted the SNOO into its Breakthrough Devices program, recognizing its potential to save lives.

Since launch, our goal has been to get SNOOs in the hands of as many parents as possible. We worked hard to increase accessibility and have donated many, many SNOOs to hospitals, non-profits, clinics, and shelters– before, during and after the COVID-19 pandemic.

The Jefferson Washington Township Hospital NICU received a donated supply of Sleepea swaddles. SNOOs and Sleepea swaddles have also been donated to Thomas Jefferson University Hospital in Philadelphia and Abington Hospital – Jefferson Health.

We're honored to announce that our SNOO Hospital Donation Program won Fast Company’s 2021 World Changing Ideas Award! We are so very proud to help hospitals across America and their wonderful staff care for their littlest patients.

While the smart bassinet is largely known as an at-home item used in the first months of a baby’s life, it has become a critical tool for hospitals—particularly at understaffed maternity wards where nurses and doctors continue to be hit by record numbers of COVID-19 cases.

As coronavirus patients overwhelmed healthcare facilities in the U.S., maternity wards were finding themselves short-staffed. So Dr. Karp, Ms. Walsh, and their team began a program donating SNOOs to hospitals in highly challenged areas such as Seattle, New York City, and New Orleans.

Introduced about 19 months ago at the request of a neonatologist, SNOO quickly won nurses over. It has become an indispensable tool at Jefferson Washington Township Hospital, not just for babies in withdrawal from substances, but also for preemies and generally cranky fussbudgets.

In addition to traditional treatments, doctors and nurses at Kentucky Children's Hospital are using SNOO to care for the hospital's tiniest, most vulnerable patients: babies born drug dependent and going through withdrawal, a growing problem in Kentucky.